OUR STORY
Mariana Santos the creative director of NAKEDALLDAY, embarked on her artistic journey at a young age, diving into the world of arts during her high school years where she focused on Arts Textiles, and in 2018, she graduated in Fashion with a specialisation in Textile design.
Following her graduation, Mariana won a Fashion Competition of Embroidery and after that, a prestigious international student contest of Arts of Fashion Competition, leading her to fly to San Francisco, California, to showcase her winning collection.
Subsequently, she moved to England where she pursued an internship at a fashion brand in London, where she honed her skills and contributed to her first London Fashion Week.
On November 13, 2020, Mariana embarked on her entrepreneurial journey, founding her own fashion brand called NAD.NAKEDALLDAY.
Leveraging her expertise, she crafted her debut viral collection in 2023, showcasing her talents to a global audience.
Recently young artists, actresses and influencers like Karrueche, Latto, Aya Nakamura, Jada kingdom, Jodie Woods, Tiwa Savage, Chaney Jones, Stella Quaresma, Sarah Snyder, Lady London, Kali, Lola Brooke, Dess Dior, Lakeyah, Dreamdoll, Sommer Ray, have been spotted in some of the label’s designs. NAKEDALLDAY has garnered attention for its premium materials and meticulous craftsmanship, making it a popular pick among celebrities and fashion enthusiasts worldwide.
With a clear vision of creating clothes as a form of self-expression and drawing inspiration from contemporary youth culture, the creative director and designer delved into innovative concepts. This exploration allowed for the development of garments that transcends mere fashion, serving as a means for individuals to authentically express themselves, in harmony with the ever-evolving spirit of today's youth culture. The NAD girl sets trends and walks with purpose.
Our fashion philosophy revolves around sustainability and timelessness. We design non-seasonal staples, crafting seasonless collections that prioritize longevity and versatility. Our aim is to offer clothing that transcends the limitations of traditional fashion seasons, allowing you to wear our pieces year-round and style them in countless versatile ways. Sustainability meets style in every thread we weave.
At NAKED ALL DAY, our unwavering commitment to a slower pace of production is a core principle that defines our brand. This dedication not only guarantees our distinctive signature finish but also fulfills our promise of crafting purposeful garments meant to be cherished for a lifetime. We firmly believe that in life, some things are worth the wait, and it's heartening to know that our valued customers concur that a NAD creation is undeniably one of those special treasures!